Fjällräven Polar is an international Polar expedition where “ordinary people” from around the world get selected to guide 200 highly skilled sled dogs through 300km of Arctic wilderness of Sweden and Norway. 

Eric Jensen needs our vote to get on the team. Click here and vote now!

The story of Fjällräven Polar

The seed for Fjällräven Polar was planted back in the early 1990s when Fjällräven founder Åke Nordin met Kenth Fjellborg, one of Sweden’s leading dog-sled drivers. Kenth had participated in Iditarod, the world’s most difficult dog sled competition through the harsh Alaskan wilderness, and this inspired Åke.

They wanted to create a Swedish equivalent, but not for experts like Kenth – for ordinary people. And a few years later in 1997, once all the details were ironed out, Fjällräven Polar took place in the Scandinavian Arctic for the first time.

Who is Eric Jensen

Local American Airways pilot and adventurer Eric Jensen needs your help (and vote) to win a spot on on the Fjällräven Polar dog sledding adventure.

Watch his video here

Click here and vote

Eric says: “I’m thrilled to be applying for the Polar Adventure! Every great adventurer relies on a team’s support. As a pilot you count on your crew. At home, I’ve always enjoyed the support of my family. They may not share my passion for extreme sports, but do whatever they can to encourage my pursuit of big adventure! The action is outdoors!